Oprah has moved into the neighborhood.....kind of. A local business at the Greene is selling an Infinity scarf that was featured on the Oprah show and in O magazine.They are using Oprah as a marketing tool.
Using Oprah's endorsement of the scarves have brought people in the door. whether they buy anything or not hasn't actually been determined. when I saw this sign the first thing I thought was, "Does this actually help in a small area like this?" I know that mentioning things on a show with millions of viewers helps in sales no matter what. According to the manager the scarf is now one of their biggest sellers.. As I tend to live in Oprah land I'm going to say that the sign has made this so. The lure of Oprah is to great to resist.
I think I will try out the Oprah effect my self during the bake sale this week. All I need is a bright sign that says Oprah loves my cupcakes. I'm sure they will go flying out the door.
http://www.youtube.com/watch?v=V3C5_eBEe5Q
Disclaimer: The opinions or statements expressed here are my own and should not be taken as a position, opinion, or endorsement of Sinclair Community College.
I love this idea! Surely by putting Oprahs name on a bake sale people will give extra money too!
ReplyDeleteI'm all for the cupcake idea. I would buy one if Oprah told me to.
ReplyDeleteI should make you a sign!