If you are one of the 44 million people in the world that tune in to see Oprah everyday, you are well aware of her love for giving things away, and there is no one more grateful for this love than the people and businesses behind her favorite things.
The Oprah Effect was an hour-long program I saw on CNBC (that's right, I am that nerdy). It amazed me how just by Oprah saying the name of a product could result in an immediate increase in sales. I chose this topic for my blog so I could delve even further into what is known as the Oprah Phenomenon.
One of the products I found that was boosted by an Oprah endorsement wasn't even endorsed at all. A show about getting a good night's sleep featured a doctor who showed Oprah a small reading light that can be attached to the book you are reading. 7 words later and the LightWedge went from $3,700 a day in sales to $90,000 in one afternoon. The 7 words: " I have to get one of these". Not the most shining endorsement from Ms. O, but enough to throw people into a frenzy. http://www.inc.com/articles/2009/08/oprah.html
If you happen to be one of the people who bought one of these lights, it's okay. There are millions of us out there who would listen to Oprah if she told us the sky was green and the grass was blue.
http://www.hulu.com/watch/74284/cnbc-originals-the-oprah-effect
Disclaimer: The opinions or statements expressed here are my own and should not be taken as a position, opinion, or endorsement of Sinclair Community College.
