These Are A Few Of My Favorite Things.......

Oprah’s Favorite Things is a show that airs every year, usually around the holidays. On the show Oprah shares products with her audience that she feels are noteworthy or that would make a great gift. In addition, the audience members present during the taping of the episode receive items from that year’s list for free, which as you may know send them into what looks like a drug-crazed frenzy.

The list is mighty, and usually consists of things most people wouldn't or couldn't buy for themselves. One good thing about the show is the fact that the audience is usually filled with people who deserve these things. The audience has ranged from school teachers, Hurricane Katrina victims, and volunteer workers. If, like me, you are a believer in all that is Oprah, you can find a list of her favorite things at http://www.oprah.com.

The effect that Oprah's Favorite Things Show has on business is astronomical as should be expected. One company, Garrett's Popcorn in Chicago, had over 100,00 hits on their website that afternoon alone. Sales increased by over 100% in the month of December according to the company's vice-president Scott Schroeder. (FYI: everyone should have this popcorn at least once in their life).

Another example is a business called “We Take the Cake”. Oprah decided to select it for her Favorite Things in 2004.  The impact following that episode caused “We Take the Cake” to get so many phone orders that their voicemail would fill up every 45 seconds. It crashed their web server and helped to double their sales.The bakery was soon selling their cakes through the Neiman Marcus catelog, their batter to Whole Foods, and they are now baking wedding cakes for high-end resorts for the tune of $5,000 to $20,000. "We Take the Cake" is now estimated to gross over one million dollars a year.

I wish Oprah would make me one of her Favorite Things.

http://www.youtube.com/watch?v=coAYrOvWlxM

 

Disclaimer: The opinions or statements expressed here are my own and should not be taken as a position, opinion, or endorsement of Sinclair Community College.